CES 2014 Show Attendees First to Experience TCL Roku TV Models: PEPCOM and at TCL’s Booth #9825

TCL (The Creative Life), the third largest TV brand in the world, and Roku® Inc. the leader in streaming entertainment have formed a strategic partnership designed to bring consumers the most exciting entertainment in an easy-to-use experience that will redefine the way people use Smart TVs. At CES 2014, attendees can receive a demo of the future of streaming HDTV at TCL’s booth # 9825 in the Central Hall.

Through the strategic partnership, TCL is using the Roku TV reference platform to build and distribute a line of co-branded Smart TVs called TCL Roku TV. TCL will integrate Roku’s lightning fast OS, which  includes access to the Roku streaming platform within its line-up of stylish and affordably priced HDTVs. Roku will manage the entire software ecosystem including software updates that deliver new features and enhancements, while TCL will handle all manufacturing and distribution within the US and Canada. 

“Our co-branded partnership with Roku is a winning proposal for consumers. Combining TCL’s commitment to developing high quality HDTVs at entry level pricing with Roku, which is America’s industry-leading streaming solution creates a cost-effective, simple and rich Smart TV experience for consumers.  With just a simple click of the remote control or the mobile app, people will be able to easily access an unparalleled entertainment HDTV experience that will instantaneously provide the most popular and largest amount of streaming channels available all housed inside our sleek HDTVs,” said Mr. E Hao, Chief Executive Officer of TCL Multimedia. 

Leveraging Roku’s commitment to creating a user friendly UI and offering the largest number of streaming entertainment and channels, the TCL Roku TV line solution will provide an unbelievably simple experience, from set-up to daily use, all built into high-quality LEDs at an affordable price point that will lower the consumer barrier of entry for Smart TVs.  Like Roku streaming players, TCL Roku TVs will feature access to the Roku streaming platform and 1,200+ channels with thousands of options for movies, TV shows, live sports, music, news, kids, international and other programming, providing consumers with more streaming channels than any other Smart TV available today. 

“TCL is one of the most respected TV manufacturers in the world and we believe it is poised to quickly become one of the America’s favorite TV brands,” said Roku Founder and CEO Anthony Wood. “By pairing our elegant design and breadth of streaming with TCL’s high-quality TVs at affordable prices we are introducing the Smart TV for everyone.”

TCL Roku TV models will be available for purchase this fall from major retailers with pricing announced later this year. At CES, attendees will receive demos of the 48E4610R (48”) and 55E4610R (55”) 1080p LED models that come complete with 120 MZ CMI, three HDMI inputs, a sleek glass base as well as ergonomically designed Roku-style remote. TCL and Roku will announce pricing and additional models later in 2014.  

CES 2014 attendees can receive a demo of the future of streaming HDTV at TCL’s booth # 9825 in the Central Hall.